Microsoft faced the challenge of promoting its Business Application Launch Event to attendees in a way that would captivate and energize the crowd. The solution was an expertly edited hype sizzle featuring compelling customer stories, which was well-received at the event and repurposed as marketing material on the Microsoft Dynamics 365 website to attract potential customers.
Real customer stories were selected to be featured in the sizzle reel, highlighting diverse applications of Microsoft Dynamics 365 and Power Platform Apps. These stories were edited to be concise yet powerful, showcasing tangible benefits and outcomes.
Studio: CXT - Microsoft (Internal)
Creative Director: Nick Pavlovsky
Animation, Editing, Sound Design: Ronald Cortez
Creative Director: Nick Pavlovsky
Animation, Editing, Sound Design: Ronald Cortez
